Chrysler thinks "Let's Refuel America" gas lock plan just wasn't offered long enough

Chrysler's "Let's Refuel America" incentive was pretty soundly panned when it was announced in May. Consumer Reports did the math and agreed that getting gas for $2.99 a gallon for the next three years is not a deal. Customers apparently agree that the gas card incentive isn't worth it, since only about 5-10 percent of Chrysler buyers have opted for the promo (which locks out other options). Still, Chrysler doesn't have much else to offer these days, and so has decided to extended the promotion through July 31 rather than let this thing die a quiet death.

The bright side for Chrysler is that, the company claims, "The program continues to help improve showroom traffic and drive sales of the company's most fuel-efficient vehicles." Customers who bought Chrysler Sebring Sedans, Dodge Journeys, Dodge Calibers and Dodge Avengers were most likely to opt in to this deal.

Who's waiting for the program to be extended yet again in a few weeks?

[Source: Chrysler LLC]



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