Before a new car model comes out, the automaker usually plans an event for journalists to test everything out so they can meet their deadlines. The company asks the journalists to hold off on publishing until a certain date, usually around the time the car goes on sale. Recently, GM invited journalists to one of these events for the new Chevy Silverado. You may have heard about the new truck — or seen it in one of the countless ads with John Mellencamp during the World Series. The new Silverado is now on sale at many dealers nationwide.
So what’s the problem?
GM doesn’t want anyone running a review until Nov. 27. The folks at AutoWeek came up with an inventive solution: They went to their local Chevy dealer and test drove two new Silverados. While the linked story below is long on history and short on driving impressions, the writer seemed to really enjoy the trucks. We’re surprised Chevy is trying to hold back what will most likely be a slew of very positive reviews.
[World Exclusive First Drive, AutoWeek]
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